JOHN FRIEDA BOOK LOIS, GOSIA AND CHARLOTTE FOR CHRISTMAS SHOOT

John Frieda released a campaign- the CHRISTMAS WISHLIST- encouraging women to use John Frieda products during the xmas season. Our models were used in the press releases and all advertising in the awareness, along with a competition for fans to win a different product every day. The shoot images have three fun, exclusive and easy to do party hairstyles, showing step by step instructions and how- to pointers on the Christmas hairstyles.