H&M are known for their collaboration with prestigious clients and celebrities, and the newest is sure to excite the most avid fashion fan. For Isabel Marant is bring her insouciant Parisian style to the Swedish High-Street brand, with a new collection of clothing and accessories for both men and women.
Speaking of the exciting project, Isabel says “I aim to create something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian; you dress up, but do not pay too much attention and still look sexy.”
Isabel Marant is known for mixing a range of different elements in her collections, creating an effortless and urban style, that makes her a highly contemporary designer. H&M creative advisor Margereta van den Bosch says of the collaboration “She [Isabel Marant] has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this Collection.”
Isabel joins the recent line of celebrities including David Beckham, Karl Lagerfield, Stella McCartney and Beyonce to team up with the brand, all of which have been highly successful and favoured among shoppers.
Watch the video about the collection here…